Corporate reputation and communications management

Getting the message through: spokespeople rankings

Rankings are based on the votes of focus group members. Click on spokespeople one and two or 13-15 to see their clip and a review from Jonathan Hemus, director of Insignia Communications.

1. Prof John Oxford, professor of virology, University of London
2. Andy Burnham, Secretary of State for Health
3. Professor Sir Roy Anderson, Imperial College, London
4. Dr Tom Jefferson, The Cochrane Collaboration
5. Sir Liam Donaldson, Chief Medical Officer
6. Dr Boon Lim, Royal College of Obstetricians and Gynaecologists
7. Dr Carl Heneghan, Department of Primary Health Care, Oxford University
8. Sandra Mounier-Jack, Dept. of Public Health and Policy, London School of Hygiene and Tropical Medicine
9. Belinda Phipps, chief executive, National Childbirth Trust
10. Professor Hugh Pennington, Professor of Bacteriology, University of Aberdeen
11. Dr Richard Halvorsen, GP and author of The Truth About Vaccines
12. Dr Steve Field, chair of Royal College of GPs
13. Gregory Hartl, communications advisor, World Health Organisation
14. Dr Marie-Paule Kieny, Director of the Initiative for Vaccine Research, World Health Organisation
15. Gordon Brown, Prime Minister

A review of all spokespeople and links to their interviews can be found by downloading the full report here.

 

Risk Communication Learnings Spokespeople Rankings Spokespeople Training
Risk Communication Equations Download Report (440kB pdf)