Corporate reputation and communications management

Professor John Oxford, professor of virology, University of London

Professor Oxford’s style is idiosynchratic – watch as he uses large gestures and adopts an animated style of communication.  Note also his striking appearance and the energy that he puts into delivery of his messages.  Listen out as well for practical advice delivered in a down to earth, jargon-free manner.  The combination of these factors means that people remember him, and they remember what he says.  Ultimately, Professor Oxford is effective not just because he offers actionable information (though he does that well), but also because he is entertaining which means that people watch and listen attentively to what he says. 

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