19 Nov 2009, Insignia announces webinar to reveal results of swine flu communication research
The results of an Insignia-commissioned academic study into swine flu communication will be revealed via a webinar to take place at 1pm on 8 December, 2009. The results have relevance for all those involved in risk communication.
The research conducted by Wolverhampton University investigates the success with which a range of spokespeople – including Gordon Brown, Andy Burnham, Liam Donaldson, senior healthcare practitioners, scientists, the World Health Organisation and others – have communicated about swine flu via the media. It identifies the key elements which enable speakers to communicate effectively with the public about a health risk, so that these learnings can be applied to future health scares, or indeed risk communication of any kind.
The report and webinar will contain insights, advice and guidance for anyone who has to communicate about risk, especially in the context of health. The report is available for download from Insignia’s website now.
A selection of recent reports, letters, releases and features from Insignia.
- 25 Jan 2012, LA Fitness endures social media nightmare The Drum (external link)
- 13 Jan 2012, Brand Analysis: How can Tesco's trading turnaround? The Drum (external link)
- 13 Jan 2012, In the shadow of giants Communicate Magazine (external link)
- 08 Dec 2011, Did PayPal's apology solve its Grinch problem? Ragan (external link)
- 16 Nov 2011, Maitland Handling Comms Around Loyd Grossman Sauce Contamination Scare PR Week (external link)
- 18 Sept 2011, Should you stick by brand principles even when it affects profits? The Drum (external link)
- 20 Sept 2011, UBS In 'Tight-Lipped' Approach To Kweku Adoboli Rogue Trader Story PR Week (external link)
- 14 Sept 2011, Tarnished Brands PR Week (external link)
- 30 Aug 2011, Documents Reveal Gaddafi Plans To Embark On An Anti-Nato PR Campaign In Britain PR Week (external link)
- 27 Aug 2011, Virgo Health Working To Dispel Nurofen Plus Sabotage Rumour PR Week (external link)
- 26 Aug 2011, Is deliberate sabotage behind anti-psychotic drugs finding their way into Nurofen Plus packets? The Periscope Post (external link)
- 26 Aug 2011, A Taste Of Someone Else’s Medicine Pharmtech Talk (external link)
- 26 Aug 2011, Crisis PR Analysis: Jonathan Hemus considers the Nurofen Plus crisis The Drum (external link)
- 22 Aug 2011, Can ads that grate be great?: Haribo and Gocompare in the spotlight The Drum (external link)
- 22 Aug 2011, Shell UK Head Of Media Relations Sally Hepton Defends Oil Leak Media Handling PR Week (external link)
- 16 July 2011, Campbell: 'Major Errors' In Hacking Response Sky News (external link)
- 21 June 2011, FIFA’s sticking plaster leaves the patient in a critical condition The Drum (external link)
- 02 June 2011, Cadbury's 'racist' Naomi Campbell advert could damage firm's reputation Birmingham Post (external link)
- 01 June 2011, FIFA Urged To 'Come Clean' In Order To Rescue Broken Reputation PR Week (external link)