19 Nov 2009, Insignia announces webinar to reveal results of swine flu communication research
The results of an Insignia-commissioned academic study into swine flu communication will be revealed via a webinar to take place at 1pm on 8 December, 2009. The results have relevance for all those involved in risk communication.
The research conducted by Wolverhampton University investigates the success with which a range of spokespeople – including Gordon Brown, Andy Burnham, Liam Donaldson, senior healthcare practitioners, scientists, the World Health Organisation and others – have communicated about swine flu via the media. It identifies the key elements which enable speakers to communicate effectively with the public about a health risk, so that these learnings can be applied to future health scares, or indeed risk communication of any kind.
The report and webinar will contain insights, advice and guidance for anyone who has to communicate about risk, especially in the context of health. The report is available for download from Insignia’s website now.
A selection of recent reports, letters, releases and features from Insignia.
- 28 Feb 20, Toyota still can restore reputation, experts say AsiaOne (external link)
- 23 Feb 2010, Four questions to ask before the CEO faces the media Community Central (external link)
- 19 Feb 2010, It’s terrible news for Toyota, but have some of its PR efforts exacerbated the crisis? PR Moment (external link)
- 15 Feb 2010, Toyota: après la descente aux enfers, comment remonter la pente Google News (external link)
- 12 Feb 2010, Eurostar - a blizzard of criticism Communicate Magazine (external link)
- 10 Feb 2010, Accelerating towards crisis: a PR view of Toyota's recall The Guardian (external link)
- 4 Feb 2010, Can Toyota be successful in brand damage limitation? The Drum (external link)