Online reputation management
Digital media has enormous power to both create and destroy reputations. And when leading internet companies like Amazon and Facebook are themselves vulnerable to crises which gestate and spread online (Amazon regarding censorship, Facebook regarding privacy) it’s clear that no one is immune. Consequently the ability to manage an organisation’s online reputation is essential. This means having the ability to identify online threats before they explode, and utilising the speed and reach of digital media to connect with stakeholders. Insignia offers the expertise to do this.
Working in partnership with specialist internet company, TAO Consultants, Insignia can help prevent and successfully manage issues and incidents that threaten to harm an organisation’s good name. The key is the combination of traditional reputation management insights and expertise to develop an effective communication strategy, and the application of the latest online reputation management tools to get the message through.
Services include:
- Online reputation management strategy development
- Development of crisis management “dark sites” to respond quickly, clearly and effectively to emerging issues and incidents
- O-line media monitoring to track what is being said about an organisation in cyberspace
- Search engine optimisation to ensure the company’s perspective is heard loud and clear rather than being swamped by the views of others
- Creation of content – latest information, briefing papers, podcasts, blogs - for online media
The internet has the power to spark and spread a crisis: but used effectively, digital tools have enormous potential to help organisations prevent and manage them too. Insignia can show you how.
Issues management Communicating through corporate change Communication and media training Online reputation management