Communication and media training
Are you prepared for tomorrow’s crisis today?
A new one day workshop from Insignia Communications – Read more...
Even very senior executives can be daunted by the thought of talking to a TV reporter, the local newspaper, two hundred employees, clued up financial analysts or a public meeting. It’s natural. But Insignia’s communication coaches can take some of that nervousness away by providing techniques, practice and constructive feedback that result in enhanced confidence and greater effectiveness. Training can be delivered on a one to one basis right through to communication best practice sessions for hundreds of delegates at company conferences. Our objective is always the same – to enable executives to better deliver their chosen messages to their stakeholders.
Media training
Dealing with the media is perhaps one of the most stressful communication situations. Your comments will be captured for all to see, and the worry of being misquoted or failing to answer a killer question gnaws away at the back of your mind.
Insignia has the tools and expertise to take away many of these fears so that you can approach a media interview with confidence armed with the skills and knowledge you need to succeed. Insignia’s consultants have trained literally thousands of executives in Europe, the Middle East, North America and Asia. We pair experienced journalists with empathetic trainers to deliver a realistic and valuable training experience.
Your experience will be tailored to your needs, both in terms of the interview types – TV or press, promotional or crisis, soft or confrontational – and the scenarios on which they are based. Every delegate benefits from a DVD of their performance, personalised feedback notes and an enhanced skillset. Many have said that the experience provided by Insignia’s consultants was the best training experience of their careers.
Speaker/presentation training
Businesspeople are required to present in a whole range of situations – annual meetings, conferences, product launches, new business pitches and presentations to secure investment. Often, the outcome of the encounter has a significant effect on your business. So ensuring that executives have the skills to succeed in this environment is crucial. Insignia can provide the insights and expertise to power up your executives with tips and techniques to achieve better outcomes. And feedback – whether as part of a one off course, or as an on-going coach - can sharpen performance ahead of key presentations.
Message delivery training
Crafting compelling messages is one thing – delivering them with impact is quite another. Insignia’s message workshops roadtest and hone key messages and build the confidence of business executives to deliver them in a powerful and engaging way.
Executive communication training and coaching
Whatever their functional responsibilities, all executives have one thing in common – the need to be able to communicate effectively. From teleconferences and staff appraisals through to client and staff meetings, managers are expected to be able to get their point across. But many have never been taught how. Insignia can provide your executives with the secrets of success based on personalised training and on-going coaching. Our supportive approach means that managers build their skills and confidence and become markedly more effective in getting their message across.
Case study
When this household name decided to close its UK manufacturing facility with the loss of several hundred jobs, it was clear that effective communication would be crucial to a successful outcome. With so many people affected and so many people to talk to – amongst them employees, politicians and the media – the senior management team had a daunting challenge ahead of them. And – whilst they may not always admit it – many senior executives are very nervous about communicating, especially when there’s bad news to get across. Insignia’s Jonathan Hemus spent the weeks ahead of the announcement training and coaching the team to communicate their messages with clarity, empathy and credibility. No one enjoyed making the announcement, but the training that preceded it meant that its communication was achieved professionally, compassionately and with maximum clarity and control.
Issues management Communicating through corporate change Communication and media training Online reputation management