Communication and media training

Are you prepared for tomorrow’s crisis today?

A new one day workshop from Insignia Communications

No sane executive would want to be in Toyota’s shoes as it struggles to keep its head above water whilst being engulfed by the biggest corporate crisis of recent times. We look on as millions of dollars are wiped off its share price, costly and time-consuming global recalls are implemented, and the company endures relentless media scrutiny. And we watch as Toyota’s reputation so painstakingly developed, is so quickly and so severely tarnished.

When Toyota’s senior executives suffered the indignity of their appearance before US Congress we heard how the company is re-evaluating and upgrading its crisis preparedness: businesses that suffer a major crisis always do this. But what if the next major crisis hits not Toyota, but you? How confident are you that your crisis management infrastructure would see you through undamaged?

Rather than wait to find out, why not invest time now in building the capability to successfully manage the crisis that may hit your business tomorrow? Insignia Communications, specialists in crisis and issues communication, has created a new one day workshop – “Preparing for Tomorrow’s Crisis Today” - designed to reduce an organisation’s vulnerability to crisis by:

• Creating the culture most likely to identify and address issues before they become crises
• Implementing an approach to preparation which not only leaves you strongly placed to manage a crisis, but which also acts as a crisis prevention mechanism
• Developing a communication infrastructure to manage the crisis and protect your reputation (including techniques for online reputation management)

“Preparing for Tomorrow’s Crisis Today” includes a detailed analysis of the Toyota crisis, and reveals key learnings which can be applied to reduce your vulnerability. It is led by Insignia’s founder Jonathan Hemus, an experienced crisis communication expert and commentator (his views on the Toyota crisis can be found by searching for his name on the Guardian website – www.guardian.co.uk). The session is designed for groups of 3-8 people from single organisations: this allows for closely tailored content, and open discussion of matters specifically relevant to your organisation. This in turn makes the outcomes quickly and directly actionable within your organisation.

“Preparing for Tomorrow’s Crisis Today” is aimed at:

• Senior executives – board directors, business and functional leaders
• Company crisis management teams
• Communications professionals
• Business continuity professionals

 

Corporate reputation management Communications planning Crisis management
Issues management Communicating through corporate change Communication and media training Online reputation management