Ben McCarthy, Insignia media director

Ben McCarthy specialises in high impact media relations and powerful media training. Ben’s background is in broadcast media: he is BBC trained and has front line experience of reporting and presenting for some of the UK’s leading news organisations, including the BBC, Sky and ITN. Ben is an empathetic media trainer able to bring out the best in delegates of all levels of experience and competence. And as a seasoned reporter he has the knack of spotting where the interests of an organisation and a great media story coincide – and the inside track to pitch it for maximum success.

My perspective on communication

Far too often people forget the most important part of any type of communication; that is having a clear idea of what they want to achieve and thoroughly preparing what it is they want to say. It may be simple but it takes time and commitment. Without the right preparation a potential disaster is just around the corner.

My proudest achievement

It was probably the first time a report of mine was broadcast on News at Ten. I found  it surreal hearing Trevor saying my name.... and it was more than a decade later when that moment was surpassed when, despite a dodgy start, I got three strikes in a row on Wii ten pin bowling and thrashed my two nephews and my wife.

My dream client

Any airline because even without the recession they have got some pretty serious challenges ahead - should also be good for an upgrade.